Once we’ve settled on a new lead generation goal that fits the business needs, we focus on communicable metrics across the different business divisions. CMO Market metrics effectively provide actionable insights and we work to figure out strategic ways on how to best motivate the team to reach this - this comes from our 11 years of industry experience and advanced measurement tools of staff engagement measurement.
This is then provided to the firms Marketing department, or if you're a small company, the CEO.
We ensure he or she understands the metrics and measurements that will be provided in real time and how they fit the business reasons for the new goal and the positive impact across the staff and ROI generation our insights will have.
For example, if we determine together the overall goal is to decrease overall lead volume but generate more MQLs, the motivation behind would be to leverage existing leads database and make Sales more efficient, spending more time on closing deals and less time prospecting for good fits. Clarity is our mission in our metrics and with our team of over 500 business professionals understanding different communicable metrics- we provide each of your departments with metrics specific to that departments to ensure they are familiar with metrics they have seen based on their specific role and all our information is fully understood.
This ensures the entire marketing team understands the larger business reasons for strategic shift in marketing method to align with business goals with sales on the same page.
Our service includes a comprehensive consult to help identify gaps and opportunities, which results in a comprehensive report that includes a project plan with timelines a cost/ revenue analysis. Our individualized plans are made up of quality services that will help you get there quickly and smoothly, and with all departments in the business aligned under the same vision.
We provide each department a specialized CMO Market application goal that aligns with the firm's individual lead goal as well as affiliate marketing support. We believe in keeping all sectors of firms motivated to perform and execute with our advanced strategic intelligence in marketing, since this will help them know how our system will influence a larger shift in the business.
Our Social CRM works to actively encourage teams to experiment and try out creative ideas to achieve their goals; our CRM is advantageous to forewarn teams of an impending new goal so they can take the time to experiment before it really counts. During experimentation, we ensure that we measure lead volume, conversion rates, and close rates to see how it compares to the status quo to provide an Aging report to measure against historical practices monthly.
Depending on the size of your marketing department, each individual or sub-team will be provided its own lead generation goals that will contribute to the larger marketing goal.
The last and most important step when setting a new goal is tracking and measuring the progress. You should be measuring your progress on a daily basis and tracking it against a daily goal to ensure that you’ll hit your monthly goal -- if you're down one day, you can act fast tomorrow to make up for the leads you didn't generate and get back on track.
CMO Market provides a waterfall report which shows your daily progress against your goal over the period of time you set, though it's typically a month. We provide our partners with a step-by-step interface to show how to create a waterfall report that matches what they are used to in current CRM to then work with their teams to readily present reports everyone fully understands and stays aligned to the Marketing goals set forth.
Our software creates reports automatically using the goal specific metrics the user inputs in the system. The waterfall could be shared with the Marketing and Sales team on a regular basis, and analyzed for what causes spikes or dips along the way utilizing our advanced engagement interface system focusing on communication and department alignment.
CMO Market prides itself in giving our partners the time and guidance they have always deserved. Whether you are just starting out, or need to redevelop your brand, we work with you to create your brand story that will relate to your target market and lead your business to success. We didn’t get there alone, and neither will you.
Is there a fluctuation in your leads volume?
Was it due to an decrease in marketing budget?
Did you start creating less content during those high points?
Did you stop bringing on new hires that contributed to lead generation?
Did your margins fluctuate rendering a loss of business while Sales staff increased?
We determine what influences your specific business trends in your niche specific lead flow so we can align departments to unify under the overall mission of the business.
CMO Market is the leader in aligning objectives with goals to render analytics that are easily understood and actionable with our partners.
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